Look at this sample ad. How does it make you feel when
you first look at it?
How can those men be that close together and looking
down at you that way? What kind of positions could 'you' be looking
up from? At six men, dressed like that, in a tight circle looking
down at you that way.
Those looks on their faces, what are those looks
What's the before and after of this movie?
Here's a hint: look at the 'start reading' position,
the upper left corner.
Look more carefully, at the details.
Notice that five cigars noticably jut out. One doesn't?
Which one? That 'missing cigar' is the first conscious pointer
towards what the mis-fit is.
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