How good are you at noticing details that are really
pretty obvious but still out of range of your conscious awareness as
you glance briefly at an ad while turning the page?
Hint: It's in the picture. In words.
Everything else in the ad is a distractor from two
Look again. They're in the lower left hand corner of
They are separate but connected, one over the other to
create a sentence.
It's a standard two-part message to every smoker.
Part one is an order "Open your cigarette pack"
To be able to do that, it has to be a new pack.
Part two is a description "The cigarette pack is