Can you see this one for yourself? It's a bit more subtle, mostly because those three letters are mix and match in size and thickness. Then those three letters are masked a little by surrounding them with a jumble of lines and squiggles.

If you think of the round area as a clock, look for the first, most obvious, jumble of those three letters, in the area between 12 and 3.

The next jumble of letter is in the shadowy area between 6 and 9.

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In ads, those three letters appear constantly, in many creative combinations, such as these six examples:

 

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