What about when 'subliminal' means: this message is aimed at someone else?
Why, in this 'movie,' is this moment important ?
Because it's touching.
Can you see where the touch is in this picture?
And the excuse for it (the product) ?
And the symbolic bridge between the two.
Two cigarettes named Winston, coming together out of the pack.
Nobody does it better.
Even when each has a filter on.