Subliminal advertising doesn't exist.

But if it does, it doesn't work.

But if it does, it's not a problem.

But if it is, it doesn't matter.

But if it does, ignore it.


There's nothing subliminal about that, is there.
Let's look at an example of a jacuzzi tub ad.

The ad on the left seems to show the same thing twice: 'double comfort.' But there are several clues that's really not so. The first clue is the feeling that something doesn't fit. Where do you normally see two tubs, side by side, so that two presumably naked people can look at each other?

The woman in the second tub is the woman in the first tub, but turned around in it. It's obvious that the spray that was at her back is now at her front. Isn't it?

In the first tub, the woman's head is upright (upper left corner), but when she's turned around, it's tilted. She's more relaxed?

Now look closer at the bubble patterns. Where they are going in each tub?

To make it more obvious, we've turned the page upside down.

In the upside down ad, it's clear that the bubble stream that would have been against her back is now going up between her legs. You can see them the whole way up to her elbow--which doesn't happen when she is in the other position. Why would she do that? More important, why would this magazine ad show her doing that? To sell.

It's one of the major uses of this product, but you can't say that out loud in America.

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