Once again, the top message and the underlying message.

What is the most logical, but also the least likely, color that you would expect to see in a Kotex ad? The color that fills the bottom of the picture.

The words say 'protection.'

Her face is calm, even inviting.

But the bottom of the picture says 'flood.' And 'clots.'

Notice that it all starts below her waist.

It also says: someone will see--or at least the face signals that. What face? The one with the big Elton John style glasses made of red blobs. Here it is. Just below the hand that has the red splotch on it. See the nose and mouth. Looks male to from here.

 

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